Pharrell and chums have returned with Everyone Nose, a ruckus of reggaeton about LA club girls snorting cocaine in the bathroom. Through hundred dollar bills. It's parping, rude and features a chanted refrain of 'all the girls standing in the line for the bathroom!'. It's all punctuated by mock sneezing, which may or may not be lifted from At Chu, a non MySpace track by Panama pop star, Demphra.
I loved Everyone Nose when I first heard it a few months ago (look at me! I am soooooo effin' cool because I trawl MP3 blogs!) but also pondered what radio shows and music channels would play this. It's about casual drug abuse without any apparent retribution. Well, Pharrell warns the coked-up lovely falling off his arms that 'I won't blow your high talkin' bout your life and how it is all wrong / just know if you go outside and see the sun rise that all the stars are gone'. Not quite the cocaine blues, is it?
But now the video is Out There (I caught it on The Hits when channel surfing) I remembered that N.E.R.D. are global superstars. Thanks to iPod adverts, Jason Nevins remixes, all those Neptunes production credits and Pharrell's rent-a-rapper skits, N.E.R.D. don't need mainstream media. Their third album, N3RD, will shift units.
The video includes a lot of glimpses of licentious club kids covered by the tantalising 'removed by request'. Which of course makes some people head to the internet to find the uncensored version and gawk brief shots of girls snogging. Samantha Ronson and Lindsay Lohan appear, but not together. Looking out for them is like Where's Wally?
Thursday 12 June 2008
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