When I first heard - and I mean properly heard it, not just that Coca-Cola advert - I didn't like it. But in the interests of fairness, I've given it a few more tries. After Jack White has given us the White Stripes and Alicia Keys has given us... a whole load of slow jams, so I can give them a few minutes. Below is a plot of my enjoyment of Another Way To Die:
Here are the salient points:
1) The introduction. It starts off in a mess of brass and guitars. A MESS.
2) There is a brief peak during the first progression of piano chords. Alicia Keys always sounds a bit hothoused when she's behind the keyboard, but this I quite like.
3) The first chorus hits another brief peak, because I think I like it but I'm not sure why. The lyrics sort of sound like they watched a preview tape of the film, and listed what they saw: 'A door left open / a woman walking by / a drop in the water / a look in your eye / a phone on the table / a man on your side'.
4) After a trough, the second chorus kicks in. And it's starting to make sense now. I'm enjoying this. Really, I am.
5) But then there's some more messy horns, forcing in the Bond theme. And trying to evoke a Martini-sipping sophistication.
6) This call and response bit between the guitar and Alicia going 'bleeeurrrgh' is good.
7) Third chorus. I really, really do like this. Honest.
8) It sort of dies a way in another mess of brass. Not even redeemed by Alicia singing 'shoot 'em up, bang bang'. END.
Conclusion: It's not GoldenEye, but at least it's not Die Another Day. But what does it matter, anyway? It's just trying to convince you that James Bond films are VERY IMPORTANT EVENTS and that you should get down to the cinema.
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